Subscriptions

Subscriptions enable you to send insights or dashboards to your email or Slack on a regular basis.

Where is this feature available?

Free / Open-source

Paid

Boost

Scale

Enterprise

Looking to subscribe to events or actions? See our realtime destination docs to learn how to send event or action data to webhooks, Slack, and more.

Viewing all subscriptions

You can view and manage all your subscriptions in one place by going to the Subscriptions Page. Access it by:

• Using the command bar (Cmd+K or Ctrl+K) and searching for "Subscriptions"
• Navigating directly to /subscriptions in your browser

The subscriptions page shows a paginated table of all subscriptions across your dashboards and insights. You can use tabs to filter by All subscriptions, My subscriptions, Dashboard, or Insight.

From here you can:

• Search for subscriptions by name
• Filter by delivery channel (email, Slack, or webhook) and creator
• Sort by creation date, next delivery date, title, or creator
• Edit a subscription by navigating to its source insight or dashboard
• Test delivery to immediately send a subscription without waiting for the next scheduled delivery
• Delete subscriptions with an undo option

Creating a subscription

To create a subscription, open the dropdown menu in the top right of any insight or dashboard and click Subscribe.

Selecting insights for dashboard subscriptions

When creating a subscription for a dashboard, you can select which specific insights to include. This is useful when different teams subscribe to the same dashboard but only need the insights relevant to them.

• You can include up to six insights per subscription.
• New subscriptions automatically pre-select the first six insights from the dashboard.
• For dashboards with more than 10 insights, a search box appears to help you find specific ones.
• Selected insights appear in the subscription in the same order as they appear on the dashboard.

Naming your subscriptions

You can give each subscription a custom name to help distinguish between them. This is especially useful when you have multiple subscriptions to the same dashboard or insight – for example, different reports for different teams or frequencies.

For Slack subscriptions, the custom name appears in the message header. For example, a subscription named "Weekly KPI Report" for a dashboard called "Main Dashboard" displays as Weekly KPI Report (dashboard: Main Dashboard) in the Slack message. Without a custom name, the message references the dashboard or insight name directly.

Email subscriptions

When configuring an email subscription you can subscribe multiple emails at once, whether they are a member of your PostHog team or not and set the frequency of the subscription.

Once saved, any emails not already subscribed receives a notification email informing them what you have subscribed them to. You can optionally include a small personalized message that is sent along to them.

Slack subscriptions

There are three steps to setting up a Slack subscription:

1. Adding the PostHog Slack app to your workspace
2. Adding the PostHog Slack app to specific channels
3. Creating a new Slack subscription in PostHog

1. Adding the PostHog Slack app to your workspace

Starting in PostHog, you can add the PostHog Slack app to your workspace in your project settings.

The PostHog Slack app will require some basic permissions which you can grant by clicking the Allow button.

2. Adding the PostHog Slack app to specific channels

Then, head to Slack and add PostHog to specific Slack channels. To do this:

1. In the Slack channel header, click the top right menu and click Open channel details
2. Navigate to the Integrations tab
3. Click the Add an app button
4. Under In your workspace, click PostHog

You can also try tagging the @PostHog bot in the channel to add it to the channel.

3. Creating a new Slack subscription in PostHog

After installing the app, head back to PostHog and add a new subscription. You can do this in any dashboard or insight by clicking the top right menu, then Subscribe, and then Add subscription.

You can then select any channel the app has access to and set a frequency. Private channels are only listed if you have already added PostHog to the relevant channel.

Scheduling options

Subscriptions support three frequency options: daily, weekly, and monthly. You can also set a custom interval (e.g. every 2 weeks) and choose the time of day for delivery.

For monthly subscriptions, you can choose which day to send on:

• A specific weekday (e.g. Monday, Tuesday)
• Any day of the month (by ordinal position)
• A weekday (Monday–Friday) of the month – useful for business-focused reports that should skip weekends

Combine these with an ordinal position – first, second, third, fourth, or last – to schedule deliveries like "the first weekday of the month" or "the last Friday of the month."

AI summaries

You can enable AI-generated summaries for your subscriptions. When enabled, each delivery includes a short AI-generated summary highlighting key changes or takeaways from your data.

For recurring deliveries with previous data, the AI compares the previous and current snapshots to surface:

• Changes in key metrics
• New trends or reversals in direction
• The specific step or segment driving the change

For first-time deliveries without previous data, the AI summarizes the current state of your metrics, highlighting notable values and patterns.

Enable AI summaries

1. Create or edit a subscription from any insight or dashboard.
2. Toggle Include an automatic AI summary.

Add context for the AI

You can optionally provide context to guide the AI's focus in the Context for the AI summary field. For example, you might write "This is a daily revenue health check – focus on revenue drop-off and churn signals."

This helps the AI prioritize which metrics to highlight in its summary.

Plan limits

Organizations have limits on how many active AI summaries they can have. If you've reached your plan limit, disable an existing AI summary or upgrade your plan to add more.

Next delivery date

Each subscription displays its next scheduled delivery date, so you can see exactly when the next report is sent. This date updates automatically after each delivery.

When editing a subscription, a preview of the next delivery date appears below the scheduling options so you can verify your configuration before saving.

Testing subscriptions

You can manually trigger a test delivery for any subscription. Click the ... menu on a subscription in the list and select Test delivery. This immediately sends the subscription content to the configured target (email or Slack channel) without waiting for the next scheduled delivery.

This is useful for verifying that the subscription is configured correctly and the content looks as expected.

Automatically disabled subscriptions

PostHog automatically disables subscriptions when delivery can't succeed. This happens when:

• Slack integration disconnected – The Slack integration was removed or disconnected from your PostHog organization.
• Unsupported delivery channel – The subscription targets a delivery channel that's no longer supported.
• Slack channel access issues – PostHog can't post to the Slack channel. This includes archived channels, channels the PostHog bot was removed from, channels that no longer exist, or a revoked Slack token.

When a subscription is auto-disabled, the subscription owner receives an email notification explaining the reason. Disabled subscriptions display a Disabled tag in the subscriptions list and on the subscriptions page.

Disabled subscriptions don't deliver on their schedule and can't be test-delivered.

Re-enabling a subscription

To re-enable a disabled subscription:

1. Fix the underlying issue (e.g., reconnect the Slack integration or re-add the PostHog bot to the channel).
2. Navigate to the subscription and toggle the Enabled checkbox back on.

PostHog validates that the issue is resolved before allowing re-enable. If the prerequisite is still broken (e.g., Slack is still disconnected or the bot isn't in the channel), re-enabling is rejected with an error message.

When you successfully re-enable a subscription, PostHog immediately sends a confirmation delivery and sets the next scheduled delivery date.